ZESC 2024 - Scouting festival

Zesc is a scouting festival that takes place every other year. 

This year i was asked to develop a brand and style for 2024. The logo icon was already created a few years back by another designer. 

Since ZESC is a festival taking place next to a beautiful lake in Veere, Zeeland i decided to go with a water based theme. Every year they pick a different color and this year’s color is blue.

I integrated the waves in online and offline media and created a playful but modern style.

I delivered a color scheme, new logo, mock ups for goodies, posters and social media posts.